Bio

I’m Sjoerd van Acker, a new media artist and creative technologist in Utrecht, working under the name no-fish. I discovered XR during an internship with PIPS:lab, and haven’t stopped since.

My own work is about hidden connections between people, places and time. In rLung you explore your surroundings with your breath, in ELELE your hands become a kaleidoscopic dance with strangers and in Lingering Echoes you build on the traces of the visitors before you.

I also make other artists, filmmakers and museums work happen: programming, interaction, visuals and VR optimisation. I believe every technical choice is a creative one.

Why the name no-fish?

My first multimedia production was a video for Het Klokhuis, made with my dad. In it I explain everything about how fish from the Zambezi are caught, prepared and sold. After this whole journey I make a confession to the camera: If you love fish Zambia is a great place to live. There is a problem though, I don’t like fish.

Years later I needed a company name. I didn’t know yet what it would become, only that it would be something visual. And that whatever it was, it wouldn’t be a fish.