Sjoerd van Acker

New Media Artist //
Creative Technologist

As an artist Sjoerd van Acker (aka no_fish) focuses on the cultural issues behind the climate crisis. He makes experiences in which you see yourself and your environment in a different way. These experiences arise out of experimentation with (new) technology, embracing unexpected outcomes.


Sjoerd van Acker was born in 1997 in the south of the Netherlands. Soon after his birth he moved to Africa where he grew up in Uganda, Lesotho and Zambia. His mother worked as a doctor and his father did local art projects. This nomadic life stopped when the family moved back to the Netherlands in 2009. In high school Sjoerd liked to be creative and among other things he made a 3 meter high sculpture made out of cardboard.

After high school Sjoerd studied Image and Media Technology at the University of the Arts Utrecht (HKU). In his third year he did his internship at PIPS:lab, a theater group that has done pioneering work with AR. There he started experimenting with creating his own VR experiences. For his graduation project in 2020 he created rLung, a VR experience in which you explore your surroundings with your breath.

After graduation, he started working under the name NO FISH as a VR developer, creating virtual exhibitions for museums and artists and creating narrative VR experiences with directors. Besides that he keeps on working on more personal projects and continues to experiment with VR and other (new) technologies.